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WHO WE ARE

Kate
Harpootlian
Jonathas
Nazareth

Tender Attack is a directing duo crafting bold, movement-led stories with cinematic imagery and choreographic precision.

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We tell stories through movement across fashion, beauty, lifestyle, and music, whether it’s a stylized film, an epic music video or a scroll-stopping social piece. Our direction is hands-on: we shoot and choreograph everything ourselves, a fusion that gives our films their signature rhythm, intimacy, and energy. Whether it’s dancing, running, or even interpretive wiggling, if it moves, that’s our jam.

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We listen first, ask the right questions, and bring ideas that work within your world, not just ours. From concept through shoot and post, we lead with clarity, collaboration, and good vibes only, start to finish.​

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Clients

Tiffany & Co, Valentino, L'Oréal / Viktor & Rolf, Sephora, W Magazine, Frame, Vrai, Brooks Brothers, Smythson, Gibney Dance Company, Kennsington Books, Harry Winston, Dreamworks 

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