WHO WE ARE

Tender Attack is a directing duo  helping brands at the intersection of fashion, beauty, and innovation create movement-led video content that stands out, connects, and feels true to their voice.

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With roots in dance, design, and filmmaking, our work is guided by a choreographic sensibility—where movement, in any form, shapes story and emotion. We listen first, ask the right questions, and bring ideas that work within your world—not just ours. From concept through shoot and post, we lead with clarity, collaboration, and good vibes only—start to finish. 

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We also offer production services—learn more here.

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Clients

Tiffany & Co, Valentino, L'Oréal / Viktor & Rolf, Sephora, W Magazine, Frame, Vrai, Brooks Brothers, Smythson, Gibney Dance Company, Kennsington Books, Harry Winston, Dreamworks